At the Core
About-Face is a cruelty-free makeup brand founded by the multi-talented musician and artist Halsey. The brand was launched in January 2021, and their mission is to empower people to embrace their individuality and express themselves through makeup without compromising on quality or ethics.
Halsey’s Journey
Halsey’s personal journey with makeup has been a driving force behind the creation of About-Face. She believes that makeup should be inclusive and empowering for everyone, regardless of gender or ethnicity. About-Face reflects these values by offering a wide range of makeup products that cater to different skin tones and preferences.
What We Love…
One of the standout features of About-Face is its commitment to cruelty-free and vegan formulations. The brand’s products are not tested on animals, and they do not contain any animal-derived ingredients. This makes About-Face an excellent choice for consumers who want to make a positive impact on the environment and animal welfare.
What I’ve Tried
The ABOUT FACE products that I’ve tried are pictured to the left.
Lip Color “NOT YOUR BABY”
Lip Color “SLUMBER”
Matte Fluid Eye Paint “SMOKE SIGNAL”
Matte Fix Lip Pencil “HAPPY ENDINGS”
Matte Fix Lip Pencil “CRADLED”
My Review
I love these colors, and I’m going to be watching for a sale on the matte fluid eye paints. I’ve found in my time playing with this product that it worked on my lips. The con of this product is that I noticed the green does stain my eyes, minimally. I’m interested to hear if people say the red shade stains. This is a common issue with red pigments, if it does then it is no fault of the brand. It is incredibly difficult, if not impossible, to create a pigment that doesn’t stain.
I like the smell of the liquid lipsticks because there is a hint of peppermint, not in taste only in fragrance. These colors are nice and have decent staying power.
As for the lip pencils, I am not the biggest fan. They are too expensive for a pencil that kept breaking off. The quality of the product itself is nice and creamy when warmed up, but sharpening this product at times feels futile because I’m fearful of wasting the product.
Photo credits to Ulta.com
Product Knowledge
The Matte Fluid Eye Paint is highly-pigmented liquid eyeshadow that comes in a range of vibrant shades and delivers a bold, long-lasting color that stays put all day. The product is also vegan, cruelty-free, and free of parabens, sulfates, and phthalates.
About-Face offers a diverse range of makeup products, including eye shadows, lipsticks, lip glosses, highlighters, and bronzers. The brand’s packaging is also noteworthy, with each product designed to be a work of art in itself. The products come in sleek, modern packaging that reflects Halsey’s artistic sensibilities.
This Summer & Pride Month Popular
These minis have the potential to change your summer. The primaries offer the opportunity to create any color combination. It’s my hope that these might go on sale, but it might be more likely after Pride month. I think it would be beneficial to put these on sale to give more of an opportunity for people to try this, especially since she identifies as part of the LGBTQ+ community. I think it would be great if they could donate the profits from this set to The Trevor Project or another organization, as they are an avid activist.
Conclusion
In conclusion, About-Face is a cruelty-free makeup brand that offers high-quality products for people who want to express themselves through makeup without compromising on ethics or quality. Halsey’s personal journey with makeup has inspired the creation of a brand that celebrates diversity and inclusivity, and the brand’s commitment to cruelty-free and vegan formulations is a testament to its values. If you’re looking for a makeup brand that empowers you to be yourself, About-Face is definitely worth checking out.
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